How to Write For the Lizard Brain: 8 Hacks for Persuasive Writing

I wish I’d learned these sooner

Photo by Tamara Bellis on Unsplash

Let me guess.

You’re here because you want more people to read your writing.

You’re praying I might have just the right tip to get more clicks.

Heck, maybe something you pick up here could get you a few shares on social media.

Honestly, I don’t guarantee any of those results. But before you click away, I do think you’ll find these tips valuable.

I’ve used these techniques in writing my own articles and newsletter. I can tell you from personal experience that using them will increase your engagement.

Why do they work? Because they speak to our lizard brain. It’s that part of your brain that handles your most basic urges.

Ready to supercharge your writing?

Meet Your New Mentor

I want to introduce you to Drew Erik Whitman, a direct marketer and author who perfected the art of tapping into customer’s (and reader’s) minds.

How’d he do it, you ask?

From his study of psychology — specifically Maslow’s Hierarchy of Needs — Whitman identified what he calls “The Life-Force 8.”