7 Ways to Write an Irresistible Opening Hook

Grab reader’s attention and don’t let go

Photo by Conner Ching on Unsplash

I used to think good writing would help me get readers.

I believed (naively) if I shared interesting ideas and perspectives, people would flock to profile and become raving fans.

The problem — I learned — s that online readers are lazy. In fact, different studies say anywhere from 40–80% of people don’t read past the headline.

So, if the headline (or subject line) doesn’t grab attention, you have no hope of getting clicks. But even if reader’s click, you still have another problem

A headline alone won’t win readers. You’ll have their attention, but only for a few more seconds. You still have to earn their attention with an opening hook.

Your opening hook is that crucial first sentence or two that reels readers in and makes them crave more. When I learned how to write them, my engagement took off.

Today, I want to share 7 ways to write a hook. They’ll work whether you’re wring an article, newsletter, or social media post.

1. The Three Nods

Want to instantly connect with your readers?

Want them to willingly read your words?

Want them to take action on what you write?

This is an example of the Three Question Hook. The idea is to ask three questions — but not just any questions. You’ll want to craft each question so your reader answers with “yes.”

Questions activate our natural curiosity and create an itch that needs scratching. They pull readers into your content by making them active participants from the get-go.

Here’s how to craft question hooks that pack a punch:

1. Target your audience’s pain points or desires.
2. Use “you” to make it personal.
3. Keep it short and snappy.

To do this effectively, you’ll need to know what your audience wants and what causes them frustration. If you can describe their problems, you can keep them reading.

2. The Shocker