7 Ways to Write an Irresistible Opening Hook
Grab reader’s attention and don’t let go
I used to think good writing would help me get readers.
I believed (naively) if I shared interesting ideas and perspectives, people would flock to profile and become raving fans.
The problem — I learned — s that online readers are lazy. In fact, different studies say anywhere from 40–80% of people don’t read past the headline.
So, if the headline (or subject line) doesn’t grab attention, you have no hope of getting clicks. But even if reader’s click, you still have another problem
A headline alone won’t win readers. You’ll have their attention, but only for a few more seconds. You still have to earn their attention with an opening hook.
Your opening hook is that crucial first sentence or two that reels readers in and makes them crave more. When I learned how to write them, my engagement took off.
Today, I want to share 7 ways to write a hook. They’ll work whether you’re wring an article, newsletter, or social media post.
1. The Three Nods
Want to instantly connect with your readers?
Want them to willingly read your words?
